Pharmaceutical Management And Marketing

Pharmaceutical Management and Marketing As per the Latest Syllabus prescribed by Pharmacy Council of India is designed to ser ve as a textbook on management of pharmaceutical organizations and marketing of pharmaceutical products for undergraduate and postgraduate students pursuing courses in management and marketing management. It will also be beneficial for decision-makers in pharmaceutical companies, pharmaceutical mar keter s , medical representatives and researchers. The book provides a theoretical background of pharmaceutical management with practical examples, overview of Indian pharmaceutical industry, global pharmaceutical industry, and the Canadian pharmaceutical industry. It covers basic marketing concepts, marketing planning process, and prescribing behaviour. It also covers in detail each of the marketing-mix elements of pharmaceutical marketing.